Teach an Old Marketing Dog New Media Tricks

If you were to help bring an old-world marketing person into the new world of social media, how would you do it? What would you tell them? With so many great minds out there sharing their knowledge with all of us, many of what you would need to tell them has already been said.

I would like to work with a few close friends in the old-world of marketing to help bring them forward. Get them into the fishbowl with the rest of us and try to shatter this thing (as CC Chapman would say!).

Here is a list of the marketing blogs and podcasts that I currently follow:

And here is my challenge:

To the community: I challenge you to fill in the gaps above. While they are all brilliant, I can’t be smart enough to have compiled a complete list.

To the bloggers and podcasters: What is your one or two best posts or episodes that would really explain the fundamental shift towards social media, networks, etc. that is currently happening?

3 thoughts on “Teach an Old Marketing Dog New Media Tricks

  1. I’ve thrown myself into this space, social media. But, I don’t really have the time to completely dedicate myself to all of the different blogs or podcasts on the subject. I just think the tips are handy and can be applied to my normal life, both online and off.

    So perhaps an equally challenging and rewarding task as making a complete list would be to find the most user approachable podcasts and blogs on the subject. I listen to Marketing Over Coffee and read a few blogs, that’s it. I think Chris and John do a great job on Marketing Over Coffee. It’s just geeky enough, short enough, and friendly enough.

    But that’s just me.

  2. Cool to be included in the list of great shows and blogs. I can’t add to it because you captured the ones that are must listen to in my book. The only addition I would add is if you are looking for something that covers the PR side of this equation you can’t do wrong with listening to For Immediate Release at http://www.forimmediaterelease.biz

    You asked for a recommendations of any of our specific post or episodes so here is one of each from me.

    http://www.managingthegray.com/2008/01/22/how-to-break-into-new-media-as-a-career/ is a podcast I did to answer the question I keep getting about starting a career in new media. Many people reacted to it.

    Also, a recent post on creativity at http://www.managingthegray.com/2008/03/20/contemplating-creativity/ seemed to get a lot of attention which was fun to see.

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